Jerry Brito

If it ain’t broke…

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Maybe it’s telling of the Web sites I visit, but I haven’t seen any George W. Bush campaign ads, while I see John Kerry ads on just about every page. From Slate to The New York Times to Reuters.com. The Washington Post reported on Saturday that Kerry has reached “rough parity” with Bush’s $228 million warchest. “Kerry has been raising more than $10 million a month on the Internet, for a total of more than $65 million, compared with $8.7 million for Bush in the past year, according to officials with both campaigns,” according to the paper.

What’s amusing about these ads is that they don’t feature Kerry. Instead they all have unflattering pictures of Bush (not hard to find) and revolve around a theme of “A $50 contribution can defeat George Bush.” This is interesting since the latest word has it that Kerry wants the Democratic convention to ease up on the the Bush bashing and focus on accentuating the positives of a Kerry-Edwards administration. That’s a mistake.

You don’t need me to tell you John Kerry is not that compelling a character. He’s done as well as he has in the polls, and in online fundraising, because he is the “anyone but Bush” candidate. His best strategy so far has been to lay low while Bush was stumbling. So why mess with a winning plan? Jimmy Carter’s speech explaining how Bush squandered the world’s support after 9/11 is the message the Kerry people should be drumming.

Jul 26, 2004 | Comments