Maybe why the Zune comes in brown

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From Starbucks Gossip: Dark brown previously had an earthy, utilitarian reputation. Now, in word-association studies, people described brown as “rich” and “robust,” as opposed to “dirt” or “earth.” Color forecaster Leatrice Eiseman says: “Brown coming in a more elegant kind of way can truly be attributed to Starbucks. They literally invented this whole new concept of, ‘It’s not a cup of coffee, it’s espresso.’”

Oct 9, 2006 | Comments

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